THE ATTITUDES TOWARD APPLICATION OF VIRAL MARKETING IN THE FOOD INDUSTRY IN SERBIA

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Sudarević, Tomislav; Vlahović, Branislav; Šurjanović, Ivan;
(2013)
  • Journal: Ekonomika poljoprivrede (issn: 0352-3462)
  • Publisher copyright policies & self-archiving
  • Subject: viral marketing, word of mouth marketing, viral marketing in Serbia, food marketing., Agribusiness, Marketing, M31, | viral marketing | food marketing | word of mouth marketing | viral marketing in Serbia

This paper examines the attitudes toward application of viral marketing in the food industry in Serbia. The research consisted of both an extensive theory review and empirical research, including case studies, surveys and in-depth interviews. Viral marketing has been de... View more
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