Marketing and clinical trials: a case study

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Francis, D; Roberts, I; Elbourne, DR; Shakur, H; Knight, RC; Garcia, J; Snowdon, C; Entwistle, VA; McDonald, AM; Grant, AM; Campbell, MK;

<p>Abstract</p> <p>Background</p> <p>Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are manage... View more
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