Marketing and clinical trials: a case study

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Francis, David; Roberts, Ian; Elbourne, Diana; Shakur, Haleema K.; Knight, Rosemary C.; Garcia, Jo; Snowdon, Claire; Entwistle, Vikki A.; McDonald, Alison M.; Grant, Adrian M.; Campbell, Marion K.;
(2007)
<p>Abstract</p> <p>Background</p> <p>Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are manage... View more
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