E-commerce factors influencing consumers‘ online shopping decision

Article English OPEN
Baubonienė, Živilė; Gulevičiūtė, Gintarė;
(2015)
  • Publisher: Mykolas Romeris University
  • Journal: volume 2,015,issue 5 (1),pages74-81issn: 2029-7564, eissn: 2029-7564
  • Related identifiers: doi: 10.13165/ST-15-5-1-06
  • Subject: B2C e-commerce | S3 | Online shopping | Information technology | Lithuania ; B2C e-commerce ; Consumer behaviour ; Consumer-related factors ; E-stores ; Important factors ; Internet ; Online shopping ; Online shopping factors ; Price factor ; Technological factors | T58.5-58.64 | Consumer behaviour | 03S - Vadyba | Online shopping factors. | Online shopping factors | Internet | Socialinių technologijų fakultetas

Purpose – The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing the online shopping by the consumers. This is done by exploring the factors that encourage consumers to shop online through a... View more
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