Marketing Particularities in Tourism and Services

Article English OPEN
Anca Gabriela Turtureanu;
(2007)
  • Publisher: Danubius University
  • Journal: Acta Universitatis Danubius: Oeconomica,issue 1(1) September,pages40-66 (issn: 2065-0175)
  • Publisher copyright policies & self-archiving
  • Subject: inseparability | HF5001-6182 | Business | market environment | immateriality | marketing services, market environment, immateriality, inseparability | marketing services

The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily, the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, ... View more
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