Market orientation vs. inovativeness of SMEs of Podlaskie province

Article English OPEN
Ejdys, Joanna;
  • Publisher: Vilnius Gediminas Technical University
  • Journal: Business: Theory and Practice (issn: 1648-0627, eissn: 1822-4202)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3846/btp.2015.563
  • Subject: future oriented strategy | competitor orientation | HF5001-6182 | Business | marketing orientation | SMEs sector | interfunctional | interfunctional coordination. | interfunctional coordinatio | innovativeness | customer orientation

This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypothes... View more
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