The Significance of Loyalty on Consumer Credit Profitability

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Aditya Galih Prihartono; Ujang Sumarwan; Noer Azam Achsani; Kirbrandoko;
(2012)

The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. T... View more
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