How market environment may constrain global franchising in emerging markets

Part of book or chapter of book, Conference object English OPEN
Baena Graciá, Verónica;
(2011)
  • Subject: Marketing

Although emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation, little is known about the factors influencing country selection for expansion in those markets. In an at... View more
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