Museums as Theme Parks - A Possible Marketing Approach?

Article OPEN
Alexandra ZBUCHEA;
(2015)
  • Publisher: Faculty of Management National University of Political Studies and Public Administration
  • Journal: Management Dynamics in the Knowledge Economy,volume 3,issue 3 September,pages483-507 (issn: 2286-2668, eissn: 2392-8042)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | museums, theme parks, museum marketing, visitor experience, authenticity and entertainment, re-enactment, storytelling in museums.

<p><em>Museums compete increasingly more with very diverse entertainment providers, such as theme parks, despite the fact that their offer is mainly cultural. Museums have had to be more active and they have had to diversify their offer, in order to be more popular, the... View more
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