Preisdifferenzierung im Supply Chain Management

Research, Preprint German OPEN
Koppers, Laura;
(2010)
  • Publisher: Essen: FOM Hochschule, Institut für Logistik- & Dienstleistungsmanagement (ild)
  • Subject: Lieferkette | Shareholder Value | Preisdifferenzierung | Betriebswirtschaftliches Ziel | Theorie
    • ddc: ddc:650

In the field of marketing, pricing is a valuable and long-established steering tool. But in the logistics context of co-operative strategies like supply chain management, this field is mainly neglected. Therefore, the author describes the basic principles and effects of... View more
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