publication . Article . 2015

Формирование маркетинговой стратегии вуза: классификация факторов

N. K. Shemetova;
Open Access
  • Published: 01 Feb 2015 Journal: The Education and science journal, volume 1, page 44 (issn: 1994-5639, eissn: 2310-5828, Copyright policy)
  • Publisher: Russian State Vocational Pedagogical University
Abstract
The paper deals with the main trends of higher school management strategy formation. The author specifies the educational changes in the modern information society determining the strategy options. For each professional training level the author denotes the set of strategic factors affecting the educational service consumers and, therefore, the effectiveness of the higher school marketing. The given factors are classified from the stand-points of the providers and consumers of educational service (enrollees, students, graduates and postgraduates). The research methods include the statistic analysis and general methods of scientific analysis, synthesis, induction...
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDEDUCATION
free text keywords: university’s marketing strategy, educational services, factors, classification, Education, L
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