Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans?

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Marjanova Jovanov, Tamara;
(2012)
  • Publisher: UniversityPublications.net
  • Subject: Economics and business

This paper is provoked from the ongoing condition of under – or misuse of marketing in SME, regarding the poor understanding of the benefits of marketing planning and the fact that marketing is often seen as a function of the business, rather than as its guiding p... View more
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