Clean, Cheap, Convenient: Promotion of Electronic Cigarettes on YouTube

Article English OPEN
Sears, Clara G.; Walker, Kandi L.; Hart, Joy L.; Lee, Alexander S.; Siu, Allison; Smith, Courteney;
(2017)

Introduction Videos promoting electronic cigarettes (e-cigarettes) can be easily accessed on YouTube. Marketing claims present in YouTube videos may help shape the public’s opinion of e-cigarettes. Thus, it is important to understand the most frequent marketing claim... View more
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