Mobile marketing

Bachelor thesis Czech RESTRICTED
Švarc, Ondřej;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Google; Apple; Modern Combat; Gameloft; EA Mobile; mobile games; iOS; Real Racing; Zynga; Ice Age; mobilní marketing; mobile marketing; Android; mobilní hry; Electronic Arts | mobilní telefony; Google; Apple; cell phones; Mobilní marketing; Mobile marketing; telekomunikace; telecommunications

The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs abo... View more
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