Use of twitter and Facebook by top European museums

Article English OPEN
Kostas Zafiropoulos; Vasiliki Vrana; Konstantinos Antoniadis;
(2015)
  • Publisher: Alexander Technological Institute of Thessaloniki
  • Journal: Journal of Tourism (issn: 2529-1947)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.5281/zenodo.376326
  • Subject: Management. Industrial management | Twitter | Marketing. Distribution of products | performance | HD28-70 | activity | Facebook | popularity | HF5410-5417.5 | European museums, Facebook, Twitter, performance, activity, popularity, marketing, social media | European museums

With social media becoming so pervasive, museums strive to adopt them for their own use. Effective use of social media especially Facebook and Twitter seems to be promising. Social media offer museums the possibility to engage audiences, potential and active visitors wi... View more
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