Facebook Uses: How and Why? Uses and Gratifications Keeping Up With the Technology

Master thesis English OPEN
Sejrup, Lucie (2009)
  • Publisher: The University of Bergen
  • Subject: :Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310 [VDP] | Mastergrad | 735116
    acm: InformationSystems_MISCELLANEOUS

With currently more than 200 million active users, Facebook represents the most popular social network site today. My thesis is a qualitative study examining how and why people use Facebook. Uses and gratifications perspective is used as the theoretical back bone as wel... View more
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