La influencia de la confianza y el compromiso sobre las funciones ceadoras de valor en las relaciones comerciales entre empresas

Article Spanish; Castilian OPEN
López Sánchez, J.A.; Santos Vijande, M.L.; Trespalacios Gutiérrez, J.A.;
(2008)

The aim of this paper is to study the effect of trust and commitment in customer value creation. Thus, firstly, the different value creating functions in business relationships are examined. Next, the conceptual model that connects trust and commitment with the value cr... View more
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