LA INFLUENCIA DE LA CONFIANZA Y EL COMPROMISO SOBRE LAS FUNCIONES CREADORAS DE VALOR EN LAS RELACIONES COMERCIALES ENTRE EMPRESAS

Article Spanish; Castilian OPEN
López Sánchez, J.A. ; Santos Vijande, M.L. ; Trespalacios Gutiérrez, J.A. (2008)
  • Publisher: Elsevier BV
  • Journal: Investigaciones Europeas de Dirección y Economía de la Empresa, volume 14, issue 1, pages 177-196 (issn: 1135-2523)
  • Related identifiers: doi: 10.1016/s1135-2523(12)60018-5
  • Subject: key relational variables | buyer-seller relationships | value creation
    • ddc: ddc:330

The aim of this paper is to study the effect of trust and commitment in customer value creation. Thus, firstly, the different value creating functions in business relationships are examined. Next, the conceptual model that connects trust and commitment with the value cr... View more
  • References (1)

    Nielson (1998) Ganesan (1994) Kumar, Scheer y Steenkamp (1995) Moorman, Zaltman y Deshpande (1992), y Morgan y Hunt (1994)

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