Desire for experiential travel, avoidance of rituality and social esteem: An empirical study of consumer response to tourism innovation

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Chan, Wing Yin; To, Chester Kin-man; Chu, Wai Ching;

This study investigates tourist consumption responses toward tourism innovation. To measure tourist responses, this study posits three key consumption drivers, namely social esteem, desire for experiential travel, and avoidance against rituality of tourism settings (a s... View more
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