UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION

Article English OPEN
Mircea Andrei SCRIDON;
(2008)
  • Publisher: Universitaria Press Craiova
  • Journal: Management & Marketing,volume 6,issue 1 November,pages175-184 (issn: 1841-2416)
  • Subject: penetration analysis | HF5001-6182 | profiling | Business | segmentation | cluster analysis | profiling, segmentation, penetration analysis, cluster analysis
    • jel: jel:M30

In any industry, the first step to finding and creating profitable customers isdetermining what drives profitability. This leads to better prospecting andmore successful customer relationship management. Any company cansegment and profile their customer base to uncover ... View more
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