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Mircea Andrei SCRIDON;
  • Publisher: Universitaria Press Craiova
  • Journal: Management & Marketing,volume 6,issue 1 November,pages175-184 (issn: 1841-2416)
  • Subject: penetration analysis | HF5001-6182 | profiling | Business | segmentation | cluster analysis | profiling, segmentation, penetration analysis, cluster analysis
    • jel: jel:M30

In any industry, the first step to finding and creating profitable customers isdetermining what drives profitability. This leads to better prospecting andmore successful customer relationship management. Any company cansegment and profile their customer base to uncover ... View more
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    [2] Hand, David, Mannila, Heikki, Smyth, Padhraic, Principles of Data Mining, The MIT Press, Cambridge, MA, 2001.

    [3] Hughes, Arthur M, 1994.

    Strategic Database Mining, Probus Publishing, Chicago, [4] Pop, Marcel C., Implicaţiile pieţei asupra planificării strategice de marketing, Risoprint, Cluj-Napoca, 2005.

    [5] Rud, Olivia Parr, Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, John Wiley & Sons, New York, 2001.

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