UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION

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Mircea Andrei SCRIDON;
(2008)
  • Publisher: Universitaria Press Craiova
  • Journal: Management & Marketing, volume 6, issue 1 November, pages 175-184 (issn: 1841-2416)
  • Publisher copyright policies & self-archiving
  • Subject: penetration analysis | HF5001-6182 | profiling | Business | segmentation | cluster analysis | profiling, segmentation, penetration analysis, cluster analysis
    • jel: jel:M30

In any industry, the first step to finding and creating profitable customers isdetermining what drives profitability. This leads to better prospecting andmore successful customer relationship management. Any company cansegment and profile their customer base to uncover ... View more
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