New Criteria to Select Foreign Entry Mode Choice of Global Franchise Chains into Emerging Markets

Article English OPEN
Baena, Verónica; Cerviño, Julio;
  • Publisher: Elsevier BV
  • Journal: Procedia - Social and Behavioral Sciences,volume 175,pages260-267 (issn: 1877-0428)
  • Related identifiers: doi: 10.1016/j.sbspro.2015.01.1199
  • Subject: Administración de empresas | Franquicia

Despite emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation, little is known about the factors influencing choices of foreign entry mode in those markets. Espec... View more
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