Examining consumer behaviour toward genetically modified (GM) food in Britain

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Spence, Alexa; Townsend, Ellen;

This study examined behaviour towards genetically modified (GM) food in a British community-based sample. We used an equivalent gain task in which participants actually received the options they chose to encourage truthful responding. In conjunction with this, theory of... View more
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    Magnusson, M. K. and Hursti, U. K. (2002). Consumer attitudes towards genetically modified foods. Appetite. 39, 9-24.

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