publication . Preprint . Research . 2007

How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

Janssen, David; Heck, Eric;
Open Access
  • Published: 03 Jul 2007
  • Publisher: Erasmus Research Institute of Management
Abstract
textabstractIn online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on their web sites. Search engines such as Google, MSN, and Yahoo, consider hyperlinks as a proof of quality and/or reliability of the linked web sites, and therefore use them to determine the relevance of web sites with regard to search queries. In this research we investigate the potential impact of online affiliate marketing networks on the ranking of advertisers’ web ...
Subjects
free text keywords: Search Engine Rankings, Advertising, Online Affiliate Marketing Networks, Hyperlinks, Advertising, Hyperlinks, Online Affiliate Marketing Networks, Search Engine Rankings, jel:M, jel:M31, jel:L15, jel:O32

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publication . Preprint . Research . 2007

How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

Janssen, David; Heck, Eric;