HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA

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William PERTTULA (2011)
  • Journal: Holistic Marketing Management, volume 1, issue 4 December, pages 10-12
  • Subject: social media marketing, internet marketing, marketing plan
    • jel: jel:M15 | jel:M31

Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media mar... View more
  • References (1)

    [1]. Experian Hitwise [2]. http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-

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