Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture

Article English OPEN
Watson , Anna ; Dada , O. Lola ; Wright , Owen ; Perrigot , Rozenn (2017)
  • Publisher: Wiley
  • Related identifiers: doi: 10.1177/1042258717738519
  • Subject: entrepreneurial orientation | national culture | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | franchising

International audience; This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narrativ... View more