publication . Article . 2016

Stereotype-Based Managerial Identity Work in Multinational Corporations

Koveshnikov, Alexei; Vaara, Eero; Ehrnrooth, Mats;
Open Access English
  • Published: 01 Sep 2016
Abstract
The paper advances our understanding of managerial identity work in the context of HQ–subsidiary relations. We argue that a key part of this identity work is related to cultural stereotypes. On the basis of an analysis of two Finland-based MNCs operating in Russia, the paper elucidates three forms of stereotype-based identity work with enabling or constraining power implications. The first form, stereotypical talk, refers to identity work whereby managers enact their stereotypical conceptions of ‘the other’ to bolster their self-image and ‘inferiorize’ ‘the other’. The second form, reactive talk, is identity work that emerges as a reaction to stereotypical talk ...
Subjects
free text keywords: 512 Business and management, identity work, stereotypes, domination, Organizational Behavior and Human Resource Management, multinationals, culture, Strategy and Management, power, Management of Technology and Innovation, resistance, corporations
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publication . Article . 2016

Stereotype-Based Managerial Identity Work in Multinational Corporations

Koveshnikov, Alexei; Vaara, Eero; Ehrnrooth, Mats;