publication . Article . Preprint . 2008

The Economic Effects of New-Product Beef Promotion in Guatemala

Leister, Amanda M.; Capps, Oral, Jr.; Rosson, C. Parr, III;
Open Access
  • Published: 01 Jan 2008
Abstract
The implementation of the Central America-Dominican Republic Free Trade Agreement (CAFTA-DR) has expanded trade opportunities for U.S. agricultural producers. U.S. beef is an important product affected by the agreement, and the United States Meat Export Federation (USMEF) invested in a new product promotion program to increase exports of U.S. beef to Guatemala. Consumer responsiveness and the effectiveness of the U.S. branded beef promotion program are analyzed in this study. Demand responses to promotion activities that launched three new U.S. beef value cuts in Guatemala’s Hotel, Restaurant and Institutional (HRI) sector were estimated by applying the Parks Mo...
Subjects
free text keywords: Livestock Production/Industries, Marketing,, International Relations/Trade, Livestock Production/Industries,
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publication . Article . Preprint . 2008

The Economic Effects of New-Product Beef Promotion in Guatemala

Leister, Amanda M.; Capps, Oral, Jr.; Rosson, C. Parr, III;