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Alexandru Lucian MIHAI;
  • Publisher: Romanian Foundation for Business Intelligence
  • Journal: SEA - Practical Application of Science, issue 1 June, pages 298-303 (issn: 2360-2554)
  • Publisher copyright policies & self-archiving
  • Subject: Sport marketing | A | Marketing mix | Sport marketing, Marketing mix, Market position | Market position | General Works
    • jel: jel:M31

This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within... View more
  • References (8)

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    [3] Fullerton, S., Sports Marketing, Eastern Michigan University, Michigan, 2007

    [4] Masterman, G., Strategic Sports Event Management. An international approach, Butterworth-Heinemann, London, 2004

    [5] Pitts, B. G.; Stotlar, D. K. , Fundamentals of Sport Marketing. Third edition, West Virginia University, Morgantown, 2007

    [6] Schwarz, E. C.; Hunter, J. D., Advanced Theory and Practice in Sport Marketing, Elsevier's Science & Technology Department, Oxford, 2008

    [7] Shilbury, D.; Westerbeek, H.; Quick, S.; Funk, D. Strategic Sport Marketing. 3rd edition, Allen & Unwin, Crows Nest (Australia), 2009

    [8] Smith, A. C. T., Introduction to Sport Marketing, Elsevier's Science & Technology Department, Oxford, 2008

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