STRATEGIC APPROACHES OF INTERNATIONAL HOTEL CHAINS TO ENTER ON THE ROMANIAN MARKET

Article German OPEN
Cosma Smaranda; Fleseriu Cristina;
(2012)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science,volume 1,issue 1 July,pages591-595 (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | HG1-9999 | hotel chain, penetration strategies, Romania hotel market | Finance
    • jel: jel:L83

On the Romanian market 23,9% of all accommodation structures are hotels. Among these 4% are belonging to international hotel chains which is a very small percentage. Almost all international hotel chains realized the potential of the market and that is why they intend t... View more
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