Developing a Market Segmentation Process Based on the Salient Correlates of Exercise Behaviour

Doctoral thesis English OPEN
Morrissey, Paul;
  • Subject: *NONE OF THESE*

Study Rationale and Purpose: An examination of exercise correlate literature reveals multi-faceted influences on physical activity, with motivation being a primary driver of exercise behaviour. However, this understanding of exercise correlates has not translated into m... View more
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