Culture and luxury value perception

Master thesis English OPEN
Grange, Ségolène;
(2015)
  • Subject: marketing | markedsføring

Masteroppgave(MSc) in Master of Science in Business, Marketing - Handelshøyskolen BI, 2015 The aim of this study is to investigate how culture influences the way consumers perceive luxury. The model used in this paper combines previously developed frameworks co... View more
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