Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects

Preprint, Research English OPEN
Horváth, C.; Fok, D.;
  • Publisher: Erasmus Research Institute of Management
  • Subject: asymmetry, cross-price elasticity, dynamic effects, hierarchical Bayes | dynamic effects | hierarchical Bayes | cross-price elasticity | asymmetry
    • jel: jel:C44 | jel:M | jel:M31

textabstractIn this article the authors describe their comprehensive analysis of moderating factors of cross-brand effects of price changes and contribute to the literature in five major ways. (1) They consider an extensive set of potential variables influencing cross-b... View more
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