PROSES PENGAMBILAN KEPUTUSAN KONSUMEN DAN ATRIBUT PRODUK KOPI INSTAN DALAM SACHET [Consumer Decision Making Process and Product Attributes of Instant Coffee]

Article English OPEN
Wisnu Satyajaya; Azhari Rangga; Fibra Nurainy; Harun Al Rasyid;
(2014)
  • Publisher: Teknologi Hasil Pertanian, Fakultas Pertanian, Universitas Lampung
  • Journal: Jurnal Teknologi & Industri Hasil Pertanian (issn: 1410-3044, eissn: 2302-4399)
  • Publisher copyright policies & self-archiving
  • Subject: S1-972 | Agricultural industries | HD9000-9495 | Agriculture (General)

The objectives of this research were to observe the decision making process and the influence of product attributes in consuming of instant coffee products in sachets. This research used questionnaires to obtain information on the characteristics and consumer behavior o... View more
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