Facebook satisfaction and its impacts on fundraising: a case study at a Portuguese non-profit organization

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Laureano, R. M. S. ; Fernandes, A. L. ; Hassamo, S. ; Alturas, B. (2018)
  • Publisher: Lectito
  • Journal: (issn: 2468-2071, eissn: 2468-4376)
  • Related identifiers: doi: 10.20897/jisem.201804
  • Subject: Non-profit organizations | Leigos para o Desenvolvimento | Fundraising | Donations | Information technology | NGO | Facebook | T58.5-58.64 | Word-of-mouth

Non-profit organizations have invested in the development of content for their Facebook pages, believing be an efficient and effective means to publicize its mission and raising resources, whether monetary or human. The purpose of this study is to assess the satisfactio... View more
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