Repeat Buying Behavior for Ornamental Plants: A Consumer Profile

Article, Preprint OPEN
Palma, Marco A.; Collart, Alba J.; Hall, Charles R.;
(2011)
  • Subject: Consumer/Household Economics, Crop Production/Industries, Institutional and Behavioral Economics, | Green Industry, flower demand, consumer preferences, Consumer/Household Economics, Marketing, M31, R22,
    mesheuropmc: education | health care economics and organizations

This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two ma... View more
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