publication . Article . Other literature type . 2017

Factors Influencing Hotels’ Online Prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina;
Open Access
  • Published: 08 Nov 2017 Journal: Journal of Hospitality Marketing & Management, volume 27, pages 443-464 (issn: 1936-8623, eissn: 1936-8631, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: Portugal
Abstract
Digital corporations are creating new paths of business driven by consumers empowered by social media. Understanding the role that each feature drawn from online platforms has on price fluctuation is vital for leveraging decision making. In this study, 5603 simulations of online reservations from 23 Portuguese cities were gathered, including characterizing features from social media, web visibility and hotel amenities, from four renowned online sources: Booking.com, TripAdvisor, Google, and Facebook. After data preparation, including removal of irrelevant features in terms of modeling and outlier cleaning, a tuned dataset of 3137 simulations and 30 features (inc...
Subjects
free text keywords: Online booking, Pricing, Hotel reservation, Social media, Data mining, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica], Tourism, Leisure and Hospitality Management, Marketing, Management Information Systems
Related Organizations
Funded by
FCT| UID/PSI/03125/2013
Project
UID/PSI/03125/2013
Center for Research and Social Intervention
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147229
  • Funding stream: 5876
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