Fashion Promotion on Instagram with Eye Tracking: Curvy Girl Influencers Versus Fashion Brands in Spain and Portugal

Other literature type, Article English OPEN
Mañas-Viniegra, Luis; Veloso, Ana-Isabel; Cuesta, Ubaldo;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su11143977
  • Subject: identity construction | TD194-195 | Renewable energy sources | Instagram | brand management | TJ807-830 | influencer | curvy girls | eye tracking | GE1-350 | Environmental sciences | body image | Environmental effects of industries and plants | fashion

The rise of Instagram, as the fastest growing social network in Spain and Portugal, and its incorporation into the communication strategies of beauty and fashion brands have posed some risks for younger followers in relation to the development of identity and self-estee... View more
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