ALGILANAN HİZMET KALİTESİNİN MÜŞTERİ SADAKATİ ÜZERİNE ETKİSİ: KASKO SİGORTA MÜŞTERİLERİ ÜZERİNE BİR UYGULAMA

Article OPEN
ŞENTÜRK, Faruk Kerem; EKER, Hasan Arif;
(2017)
  • Publisher: Batı Karadeniz Akademisyenler Derneği (BAKAD)
  • Journal: issn: 2602-4594, eissn: 2602-4594
  • Subject: Quality of Service,Customer Loyalty,Auto Insurance | Hizmet Kalitesi,Müşteri Sadakat,Kasko Sigortası

The purpose of this study is; to examine the effectsof the perceived service quality on customer loyalty in the automobileinsurance sector. Population of the study consisted of people who lived inDüzce city center. Quantitative research method was used in the research a... View more
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