CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS

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Matić, Matea ; Puh, Barbara (2016)
  • Publisher: J.J.Strossmayer University of Osijek, Faculty of Economics in Osijek
  • Journal: Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, volume 29, issue 1 (issn: 0353-359X, eissn: 1847-2206)
  • Subject: natural cosmetics | Social Sciences | HB71-74 | H | Economics as a science | Consumer purchase intentions; consumer tendencies; natural cosmetics | consumer purchase intentions | consumer tendencies

<p>The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers... View more
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