Media Bias and Advertising: Evidence from German Car Magazines

Conference object, Preprint OPEN
Dewenter, Ralf ; Heimeshoff, Ulrich (2011)
  • Publisher: ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft Kiel und Hamburg
  • Subject: C35 | L82 | L00
    • jel: jel:L82 | jel:C35 | jel:L00
      ddc: ddc:330

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufactures' advertisements on automobile reviews in German car magazines. By accounting for both endogeneity and sample selection we find a positive impact of advertis... View more
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