Importance of body image in marketing communication

Bachelor thesis, Master thesis Slovak RESTRICTED
Váradyová, Monika;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: body image; marketing communication; reklama; médiá; media | media; média; advertising; reklama; body image

The thesis dedicated to the issue of body image in the context of marketing communication emphasizing female body imaging in advertising. The aim of Master's thesis is to identify differences in the perception of beauty between the German and Czechoslovak culture. The t... View more
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