The Presidents’ Tales. Storytelling and Biographical Stories in the Case of Pedro Pablo Kuczynski

Article Spanish OPEN
Mathias Mackelmann (2017)
  • Publisher: Universidad de Lima
  • Journal: Contratexto (issn: 1025-9945, eissn: 1993-4904)
  • Related identifiers: doi: 10.26439/contratexto2017.n028.1540
  • Subject: P87-96 | Social Sciences | Communication. Mass media | H | Storytelling Político - Comunicación de Gobierno – Storytelling Presidencial – Storytelling Político en el Perú

The following article analyzes the use of storytelling and biographical stories as elements of communication by presidential governments in Peru. It emphasizes Pedro Pablo Kuczynski administration. It briefly refers to the storytelling techniques used during the campaig... View more
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