Los cuentos de los Presidentes. Storytelling e historias biográficas en el mensaje de Pedro Pablo Kuczynski

Article Spanish; Castilian OPEN
Mackelmann, Mathias; Universidad de Lima (2017)
  • Publisher: Universidad de Lima. Facultad de Comunicación
  • Journal: (issn: 1025-9945, eissn: 1993-4904)
  • Related identifiers: doi: 10.26439/contratexto2017.n028.1540
  • Subject: Ciencias de la comunicación | P87-96 | Social Sciences | Industrial engineer | Narrativas | Communication. Mass media | H | Storytelling Político - Comunicación de Gobierno – Storytelling Presidencial – Storytelling Político en el Perú | political storytelling; government communication; presidential storytelling; biographical stories; Peru

The following article analyzes the use of storytelling and biographical stories as elements of communication by presidential governments in Peru. It emphasizes Pedro Pablo Kuczynski administration. It briefly refers to the storytelling techniques used during the campaig... View more