International magazines and journals (National Geographic and Reader'sDigest) launched at the Czech market: transfer strategies and processes

Doctoral thesis, Master thesis Czech RESTRICTED
Gallóová, Markéta;
(2011)

This study has aimed at describing the strategies and processes that apply during the introduction of international magazines to the Czech market. We have chosen the well-known and widely read, truly international magazines National Geographic and Reader's Digest as our... View more
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