Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data

Article, Preprint OPEN
Schulz, Lee L.; Schroeder, Ted C.; White, Katharine L.;
(2012)
  • Subject: beef steak, brand premium, hedonic modeling, Demand and Price Analysis, Marketing, | beef steak; brand premium; hedonic modeling | beef steak, brand premium, hedonic modeling, Food Consumption/Nutrition/Food Safety, Livestock Production/Industries, Marketing,
    • jel: jel:Q13 | jel:Q11

Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand be... View more
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