A fractional optimal control problem for maximizing advertising efficiency

Conference object, Preprint OPEN
Igor Bykadorov; Andrea Ellero; Stefania Funari; Elena Moretti;
  • Subject:
    • jel: jel:M37 | jel:C61

We propose an optimal control problem to model the dynamics of the communication activity of a firm with the aim of maximizing its efficiency. We assume that the advertising effort undertaken by the firm contributes to increase the firm's goodwill and that the goodwill ... View more
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    15 references, page 1 of 2

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