ANALISIS POSITIONING RESTORAN CEPAT SAJI WARALABA FRIED CHICKEN DI BANJARMASIN BERDASARKAN PERSEPSI KONSUMEN (Studi Pada KFC Duta Mall, Texas Fried Chicken Duta Mall,AW Duta Mall Dan California Fried Chicken Rs Ulin Banjarmasin)

Article Indonesian OPEN
Prihatini Ade Mayvita; Ikhwan Faisal;
(2016)
  • Publisher: Universitas Lambung Mangkurat
  • Journal: JWM: Jurnal Wawasan Manajemen (issn: 2337-5191, eissn: 2527-6034)
  • Publisher copyright policies & self-archiving
  • Subject: Management. Industrial management | HD28-70 | HF5001-6182 | Business | Social Sciences | H

During  the  last  14  years,  the  growth  rate  of  fried  chicken  franchise  with  the concept of fast food restaurants in Banjarmasin is 12% per year. It is characterized by large number of outlets/stores of fried chicken franchise in Banjarmasin city as many as 10... View more
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