DEMAND AND QUALITY UNCERTAINTY IN PECAN PURCHASING DECISIONS
Park, Timothy A.
Florkowski, Wojciech J.
generalized Heckman model, pecan purchases, Tobit, Demand and Price Analysis, | pecan demand, consumer quality expectations, Heckman model, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,
A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expe...