publication . Article . 2015

Assessing Cultural Transformation from Local to Global Company: Evidence from Indonesian PR Company

kashan Pirzada;
Open Access
  • Published: 01 Jan 2015 Journal: Procedia - Social and Behavioral Sciences, volume 172, pages 177-183 (issn: 1877-0428, Copyright policy)
  • Publisher: Elsevier BV
Abstract Cultural transformation from local to global company as a result of merger and acquisition (M&A) had caused radical changes in corporate culture of Indonesian Public Relations Company. Major changes in communication process and management style had caused remarkable grievances among employees which have affected organizational effectiveness. Objective of this study is to examine cultural gap between current and required global company culture. Using Organizational Culture Assessment Instrument, descriptive analysis of 67 respondents was used. Results showed company has not completely successful in transforming its culture after M&A because of lacking co...
free text keywords: Cultural gap analysis, cultural transformation from local to global company, indonesian public relations company, managerial competencies, merger and acquisition
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