Mobile marketing

Bachelor thesis, Master thesis Czech RESTRICTED
SLÁDEK, Tomáš (2012)
  • Subject: mobile marketing; mobilní telefon; marketing; mobilní marketing; přímý marketing; mobile phone; direct marketing | QR kódy; mobilní marketing; geolocation; geolokační kampaně; mobilní aplikace; marketing research; mobile marketing; QR codes; marketingový výzkum

The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to g... View more
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