The effects of banning advertising in junk food markets

Article, Book French OPEN
Dubois, P; Griffith, Rachel; O'Connell, Martin;
(2016)

There are growing calls to restrict advertising of junk foods. Whether such a move will improve diet quality will depend on how advertising shifts consumer demands and how firms respond. We study an important and typical junk food market – the potato chips market. We ex... View more