When do price thresholds matter in retail categories?

Article English OPEN
Koen Pauwels; Shuba Srinivasan; Philip Hans Franses;
  • Journal: Marketing Science,volume 26,issue 1 01-02,pages83-100
  • Related identifiers: doi: 10.1287/mksc.1060.0207
  • Subject: kinked demand curve, smooth-transition regression models, time-series analysis, asymmetric price thresholds, empirical generalizations | Asymmetric price thresholds | Smooth-transition regression models | Empirical generalizations | Kinked demand curve | Time-series analysis

textabstractMarketing literature has long recognized that brand price elasticity need not be monotonic and symmetric, but has yet to provide generalizable market-level insights on threshold-based price elasticity, asymmetric thresholds, and the sign and magnitude of ela... View more
Share - Bookmark