CULTURAL ISSUES IN ECONOMICS

Article OPEN
Maciej Meyer;
(2012)
  • Journal: Oeconomia Copernicana,volume 3,issue 4 December,pages73-91
  • Related identifiers: doi: 10.12775/OeC.2012.024
  • Subject: culture, cultures, economics, institutions, methodology
    • jel: jel:Z1

This article has been written with the purpose of attracting attention to the cultural issues, or rather lack of them, in economics. This topic has not been taken frequently into theoretical considerations due to some difficulties, although its practical implications ar... View more
  • References (45)
    45 references, page 1 of 5

    2 Jest to dosyć powszechna uwaga. Zob. np. Manrai, Manrai (1996); Nasif, Al-Daeaj, Ebrahimi, Thibodeaux, (1991); Dawar, Parker, Price, (1996).

    76 Maciej Meyer 78 Maciej Meyer Albers-Miller N., Gelb B. (1996), Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries, “Journal of Advertising”, XXV(4).

    Alden D.L., Steenkamp J.B.E.M., Batra R. (1999), Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture, “Journal of Marketing”, 63(1).

    Allaire Y., Firsirotu M. (1984), Theories of Organizational Culture, “Organization Studies”, 3.

    Arensberg C.M., Pearson H.W., Polanyi K. (ed.) (1957/1971). Trade and market in the early empires: Economies in History and Theory, Henry Regnery Company, Chicago.

    Assael H. (2004), Consumer behavior: A strategic approach, Houghton Mifflin, Boston.

    Bossak J.W. (2008), Instytucje, rynki i konkurencja we współczesnym świecie, SGH, Warszawa.

    Casson M. (1993), Cultural Determinants of Economic Performance, “Journal of Comparative Economics”, 17.

    Dawar N., Parker P., Price L. (1996), A Cross-Cultural Study of Interpersonal Information Exchange, “Journal of International Business Studies”, 27(3).

    De Mooi, M. (2010), Global Marketing and Advertising, Sage, Los Angeles.

  • Metrics
    No metrics available
Share - Bookmark